DuGut™ (pronounced Do Good) is a SAAS Platform that facilitates Sponsored Real-Life Sustainable Micro-Actions, free of charge for its users. The platform is backed by a fast-growing movement of young volunteers that preform these actions in real-life and act like everyday influencers on social media for its sponsors!

The younger generations believe they can change the world... SO DO WE!

This once-in-a-generation chance to build a better future will propel the concept of ‘conscious living’ to the top of everybody’s agenda, with Millennials and Generation Z driving the rally. The younger generations including Gen-Z, Millennials and Young Parents believe that they can change the world. They are more positive than previous generations.

They also believe that Brands and corporations should play a big role in doing that!

How? Due to miss-trust, the Younger Generations ignore polished advertising, but they listen to their peers. We call them Everyday Influencers… To reach these target groups, brands need to generate User Generated Content. The DuGut SAAS platform generates user generated content about the actions taken by our network of volunteers. It engages the younger generations and rewards them with a real-life sustainable micro-action.

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DuGut™ with CMS for Brands

DuGut™ is a SAAS platform, a software licensing and delivery model in which a set of Marketing Engagement Tools are licensed on a subscription basis and is centrally hosted.

Our SAAS platform features a Customizable Gamified Consumer Journey with an easy-to-use Content Management System where Brands can drive social media users (sustainable consumers) to engage with their sustainable efforts.

1. POLLS (Questions)
3. RALLY (Share)

USP: The most unique feature of the DuGut SAAS platform is that it generates user generated content (UGC). Our fast-growing movement of Volunteers preform Real-Life Actions, film them, and create content for as well the platform as for social media posts. Furthermore, they act like Everyday Influencers to social media users.

How it works

We created the userbase outlet ( for our SAAS Plaform as a destination for conscious consumers to learn about issues and change behavior by taking real-life actions.

WEDuGut Web App

In order to lower the entry barrier, WEDuGut launched its’ first version of their Mobile App as a web app ( With the web app, conscious consumers can take real-life sustainable actions, absolutely for free! All they have to do is to engage with an issue they care about, that is sponsored by brands, and they will be rewarded with that action. Our SAAS platform is seamless integrated into WEDuGut but can also be used stand alone.

Call to Action – Drive users to a specified action in relation to the chosen theme(s). We have 6 pre-selected Actions.

Younger generations are hungry for information. They love facts and knowledge. The visuals and the facts are aligned.

Instead of long and boring forms, questions are seamlessly woven through the whole user journey.

Select different games. Playing these games is not just fun, they create awareness and will lead to behavioral change!

Reward users for taking your journey. Rewards are always a Real-Life Sustainable Action.

Get Instant Gratification by allowing your users to select 1 or more Real-Life Actions, they care about.


WEDuGut Volunteers

“Due to trust issues, the younger generations don’t donate money anymore to charities.” Yet they are much more sustainable minded than the generations before them. They are also more positive about their ability to change our world… Or like I rather would say: “Change Our Future!” They donate their time as a volunteer, and it starts when they are still in school!

To facilitate their efforts is why we developed the WEDuGut Platform!

Today, when climate change is at the forefront of the minds ‘and career decisions’ of Millennials and Gen Zers, the message for Corporations is clear: It is vital to make business decisions and investments that are environmentally friendly and sustainable!

people clean water for life
meters beach plastic cleaned up
trees planted
total micro-actions taken

Micro Actions

The Online Gaming Industries owes its success to the introduction of Micro-Transactions. The reasons why gamers are driven by microtransactions are embedded in human psychology. WEDuGut and our DuGut SAAS Platform makes use of the same methodology but bend it to donating to charities. To report the action back to your user/consumer, it’s important that these Charities have a defined metric. (ie. Clean up 1 meter of Ocean Plastic or plant 1 tree) This instant gratification for your user/consumer can create an emotional brand loyalty. By offering “Sustainable Micro Actions as a reward for brand engagement”, we allow conscious consumers to take Real Life Actions sponsored by your brand, straight from a smart phone and for free. They will love your Brand for it!

Plant a Tree

Cleanup Plastic Waste

Educate Children

Adopt an Animal

Feed a Kid in Need

Access to Water

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